About Us

NURU Amsterdam was founded in 2024 by a woman in Amsterdam with a passion for self-expression through jewelry. Growing up in the vibrant streets of Amsterdam, she was inspired by the city's diversity and culture, which shaped her vision for NURU.

In Swahili, "NURU" means light. For her, this name embodies the essence of her brand — to illuminate the beauty and uniqueness in every individual. With a deep respect for her roots and a love for golden jewelry, she aims to celebrate and honor the cultural significance of gold, especially within the Black community.

Fueled by a desire for durable jewelry that resonates with personal stories, she noticed a gap in the market for pieces that combine luxury with everyday wearability. NURU Amsterdam offers meticulously crafted, high-quality jewelry that retains its golden allure over time, designed to complement any style effortlessly.

At NURU Amsterdam, our mission is to offer durable, high-quality jewelry that allows everyone to express themselves authentically. Each piece is crafted not just to adorn, but to empower, making you feel worthy and beautiful every day. We believe that true luxury lies not only in the craftsmanship of our jewelry but also in the confidence it instills in those who wear it.

Join us on this journey to embrace your individuality, to shine brightly like NURU — a beacon of light and self-expression in every moment.

NURU Amsterdam - Timeless beauty, for every occasion